The field marketing seeks to reclaim the reins of “face to face” with the client, to establish a closer relationship and stronger.
Currently, relations with customers tend to lose warmth. In old business, the owner of the company was also attending to the people who knew the depth and tastes of each of their consumers.Without But with the growth of business and technology development, the owners of the Business began to lose touch with customers and relations between them began to cool. The question is: today, how to give warmth?
This is the purpose of field marketing, that through road shows or segways seeks to put company executives in touch with consumers so they can explain how a product or service, while living in a meeting .
How does the marketing field?
Are you going to launch a product or the company is still burdened by an event that your products provide a solution? This is the perfect time to invite all customers who have followed you for a long time or who want to pick a breakfast, lunch or cocktail.
During the event you can present your product or service, explain what it does and how it supports the operations of your customers. It is even possible that you ask any of them talk about how improved its corporate governance through one of your solutions.
Try to keep the presentation short and encourages attendees to network, to get to know each other and can find other business opportunities. Meanwhile, ask your executive to join groups and talk with attendees. No need to give a speech about the product, but rather that they know what their interests and concerns, to develop strategies that provide a solution.
With this type of action can not only make this, but you’ll appreciate the loyalty and engage the interest of people who are not yet your customers, as you do “live your brand.” Besides, who knows that its events are also a business focus of interest to them.
Knowing your customers will not only help you to give customized solutions, but allow you to bond that strengthen their loyalty to your business. In these times where you must fight as aguerridamente by a client, gain their loyalty is essential.
By their nature, are the most technology companies who have exploited this technique. But it can be applied to any vertical. Remember how Sony invited the public to experience 3D, you can do the same, just a matter of creativity.
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