Sites like Twitter and Facebook become the ideal platform for market research.
The need is pressing information companies, especially when it comes to expanding the vision of their surroundings so to improve their position in a market increasingly competitivo.Es’s where the online world is becoming increasingly important for marketing.
The industry is engaged in market research has found that the revision of the Internet is a quicker and cheaper than the offline, and can sometimes be even more effective.
This is multiplied if one takes into account the network and platforms for surveys, such as social networks, is in the process of evolution.Social networks that provide these resources through the Internet are very powerful and offer to those willing to listen, much useful information.
A good example is the study by Valued Opinions, online survey company, in which 22% of participants from five different countries said they had never given their opinion on products and services through social media.
In addition, respondents who had done so, only 5% were willing to write a review of a negative shopping experience.
Clearly an opportunity missed by the firms. Moreover if we take into account the huge number of users that have platforms like MySpace or Facebook, the latter with more than 500 million users.
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A study in social media allows, as in the case of Valued Opinions, get some differences in the behavior of consumers according to their location on the map.
In this case, Internet users in developed countries (as in the case of the United Kingdom) and those of developing countries (in this case Brazil) showed a 28% and 23%, respectively, when they were consulted on the possibility of review in a social environment independent of satisfaction with their purchases.
With data like these, consumers around the world who have much data about brands and products are becoming “buyers experts” who, in turn, are prescribing for other consumers like them.
Consumers pour opinions about products and services becoming wells authentic information that companies can leverage in their research, listening to the conversations that previously have to be filtered and analyzed.
This also helps a lot to the process known as “word of mouth”, which is today one of the most important factors when purchasing a product.
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