One of the main objectives of the marketing strategy is to increase sales, but there are actions that could be counterproductive.
First of all you must be aware that your strategy to profit from social networking takes time. Initially you will have the red, because profit is necessary to create trust with your audiencia.Si already take more than six months in social networks and have seen only losses, they need to implement some strategies to turn this trend and start generating profits .
1. You have a bad sales strategy
If your social networking strategy is similar to that of those companies that prey on their customers with telemarketing or sending spam, then you have a problem.
Your presence on social networks must go beyond asking (or even demand) to your customers to buy. People love to buy but hates to be sold. You need to give information of value and you generate a relationship with your audience.
2. Inviting place to buy buttons annoying
Have you seen those buttons on U.S. sites that say “Buy Now”? You’ll probably come to mind those terrible infomercials you see on your sleepless nights. When you have fallen mind can work, but usually see them because there is nothing else on television to waste time.
The same goes for this type of online strategies. This type of buttons fall into the same category as the number one mistake: harass people.
Ideally, send personal information by offering a product based on what you know each of your customers. The impact will be much higher and the likelihood of sales increased to deliver what people really need.
3. Do not ask if they want to buy something
This may sound contradictory to the first two points, but really means nothing. Internet users are not soothsayers, you must let them know that you sell products or services.
To avoid harassment, but if sales meet a requirement is necessary to develop tools that allow you to locate people seeking products or services as you sell. Put this information in your profiles on social networks can be a great start.
4. You lack an adequate strategy for data collection
Often companies offer content for registering on the website. This is a good strategy, if a sale did not imply obvious. For example, some sites provide you with a virtual book if you sign up, but when you’ve completed the form you realize that the information is incomplete and further reading, you have to buy it. This annoys users.
If you’re going to attract your audience through interesting content they should be free. Sell this information all you will do is disinterest and discomfort among people who have come to your pages on social networks.
This does not mean obsequies all, but you have to generate forms with correct, clear and attractive, in order not to cause trouble and another boost your sales.
5. Your content does not help make buying decisions
Social networks are a great tool to help Internet users make a better buying decision. Miss this opportunity means to get on deaf ears all the effort.
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