With the unwavering mission to an industrial plant that operates under high quality standards aimed at meeting the needs of the furniture industry, construction and decoration, is a company proudly Woodfibrous Ecuador, with its flagship product, veneered panels, begins to outline a successful action and development in the domestic market, led and managed by entrepreneurs of new generation. began its work over two years. On March 28, 2009, opened its doors in the dynamic sector of northern Quito Calderon, under the management of a group of shareholders, with specific targets and goals relevant. without experience in the timber but with the seed of a true entrepreneur, focused on the results of a marketing plan and the unconditional support of her family, took over leadership of the factory, which specializes in covering boards MDF with a thin sheet of natural wood, known as veneer.
At present the use of solid wood decreases, especially the indiscriminate felling of forests and the scarcity of this valuable input, so the use of the board gaining ground. Given this reality, Woodfibrous, friendly environment with great business vision, concentrating its main action in the production of panels and bonded veneers, strengthens product worldwide with great influence, for its profitable performance, practicality, presentation, cost and demand.
Woodfibrous plating an average of 1,200 cubic meters of MDF, is 25 000 boards a year, of various sizes and characteristics.
The factory brings together 22 partners from administrative and operational staff, produces more than 2 000 boards per month, statistics that motivate the continuous and effective.
Two lines of marketing, place the Fibreboard: the customers that the company has captured its operating time and the agreement it has with Masisa, which supports the factory with its marketing network in Ecuador with over 20 local called Placacentros, distributors and other national boards.
“It is a fundamental support, which has given us Masisa, and to compete against big timber companies that have over fifty years in the market, not a simple matter. Our factory covers 10% of domestic demand, which is a positive parameter for achieving the stated objectives, “said Ibarra Germanicus.
The company’s activities are successful positioning for travel, training and technical fairs processes.
Woodfibrous today, focusing on housing growth Chillos Valley, opened an outlet called Fibrocentro own, located in San Rafael, for the direct distribution of veneer panels and doors, the line marketing boards and products Masisa complementary as lacquers, fittings, abrasives, power tools and everything related to the world of wood.
The vision of the manager, team members and partners is to strengthen Woodfibrous domestically and internationally as a factory where prevail class quality processes, innovation and effective solutions to position itself as a leader in this field.
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Posted in Enterpreneur | 
Tags: Do it yourself, Furniture, Italy, Masisa, Solid wood, Spain, Wood, Wood veneer