Business Tips and Marketing Advices

A good corporate mission, you must have the following characteristics:
* Must be clear and understandable to all members of the company.
* Should not be too limited to arrive at limiting the actions of members of the company, but it should not be too wide to get to cause confusion about what the company does.
* Must distinguish the company from similar ones.

To formulate the mission of a company, we can consider the following elements:
* Customers: Who are our customers?
* Products: what are our main products or services?
* Market: What is our market?
* Technology: What is our technology?
* Interest in growth: we are interested in economic goals?
* Philosophy: What are our beliefs, values or principles?
* Capacity: what is our differentiation and our competitive advantage?
* Concern for public image: Do we care about social issues, community or environmental?
* Concern for employees: we care about our workers?

To conclude, consider the mission of some well known companies:

Disney: “We create happiness by providing the finest entertainment for people of all ages, anywhere.”

Sony: “Experiencing the joy of achievement and applying technology to benefit people.”

Google: “Organize the world’s information and make it universally accessible and useful.”

Microsoft: “Working to help people and businesses around the world realize their full potential.”

eBay: “To provide a global electronic marketplace where practically anyone can trade virtually any product, thus creating economic opportunities worldwide.”

Apple: “To produce high quality, low cost, easy to use products that incorporate high technology for the individual. We are demonstrating that high technology need not be intimidating for non-computer experts. ”

Nike: “To bring inspiration and innovation to every athlete in the world. If you have a body you are an athlete. ”

Wal-Mart: “We save money to live better.”

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