Financial companies with an active presence in the Web 2.0 are more likely to connect with customers than those who remain outside the social media marketing. This is the conclusion of a study conducted in Germany by market research firm Yougovpsychonomics.
To produce the report, Yougovpsychonomics interviewed 1,500 citizens over 16 years.
Among the respondents, those who were planning to sign a contract with a bank or insurance company in the next twelve months admitted to being particularly attentive to the contributions in the Web 2.0 companies in the financial sector, reports acquis.
The more open the contents of financial firms in blogs, forums and social networks are called “heavy users”, those that connect several times a week or even days to social media. Although this group of users is usually very critical of the authenticity of the contents of a financial nature in the Web 2.0, the most positively received. All other users are much less skeptical. For them, the reliability of consumer online platforms is almost on par with that of the comparison portals or financial consultants. Almost one in ten respondents acknowledged using online platforms to inform consumers about financial products and services.
Moreover, almost half of the respondents considered that financial companies should be active in the Web 2.0. The majority, 85%, defined as useful comments and responses to customers published by financial companies on social media.
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Posted in Business Strategy | 
Tags: companies, financial companies, financial consultants, social media marketing