Social media are becoming a greater role and companies try to adapt to constant changes, although only some of them are those who are assuming the role of innovators. The company Altimeter Group, Digital Strategy Consulting, presented a study that analyzed the social media strategies of 140 companies from various sectors and propose the steps to create a successful strategy in social media.
1. Be proactive and not reactive
The manager of social media strategies should be proactive and anticipate the needs of other departments of the company also make them active participants in the strategy and have a few rules or guidelines to facilitate the work.
2. Ceasing to be evangelists and become managers of social media
The evolution of social media and audiences should also cause the responsible social media stop being an evangelist and take charge of resources, timelines, ROI models, analytics, data models and project management.
3. Training employees
Not only those responsible for social media part of the conversation with the audience but also make employees so it is essential to facilitate information and training necessary to do so in the right way.
4. Properly organize teams of social media
Although there are many ways to organize the departments engaged in social media. According to the study the most recommended are two in the first there is a multifunction device belonging to various business units and center are strategists. In the other, each business has its own social media strategist.
In any system used must follow three steps: defining policies, establishing what processes to follow and who takes care of them and launch a training program.
5. Learn to delegate
The quarterback can not be everywhere and control all media, forums, pages … should know how to delegate to your computer and allow everyone to perform their function within the company.
6. Implement gradual social media
In communication there are many social media tools, media and platforms. The strategist must know different programs be implemented as the company grows and dialogue with its users.
7. Social marketing is not just marketing
The report showed that in 71% of cases the social media programs succumb to the marketing and corporate communication companies. The social media marketing must go further and discuss what can be done to support and enhance the consumer experience with brands or products.
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Posted in Business Strategy | 
Tags: Company, project management, social media marketing, Strategy Consulting